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   February 10, 2000
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For the past ten weeks, I've been writing RAIN from a comfortable, reliable desktop computer in Chicago. Today through Friday, though, I'm trying something new: I'm on the road with web-page-creation software loaded onto a Sony VAIO laptop, visiting Internet companies and radio stations and journalists up and down the California coast. Hope this works...



BY KURT HANSON
A Los Angeles-based firm that calls itself "an integrated high-tech/Internet business incubator" -- with companies that include Radiology.com, MediaEncoder.com, and webMRI.com -- is launching a multi-channel Internet-only radio network today, debuting with three channels of streamed audio that feature various sub-genres of Electronica.

The incubator firm, IWeb Corporation (OTC BB: IWEB), has established a subsidiary called EBandRadio.com that has signed a 20-channel service contract for streaming services with WebRadio.com

EBandRadio's initial three formats are: "e 101," a/k/a "Electronica 101," featuring "various styles of electronic music ranging from techno and dance to jungle and drum & bass," "e-Trance," a/k/a "Trance Invasion," which is focused on the trance subgenre, and "pro G," a/k/a "Progressive Grooves," which is positioned as featuring new styles and creative mixes. Original comedy and sports shows are promised next.

According to their promotional material, "IWeb Corporation's philosophy is to be fully immersed in the enterprises they foster, as a new venture's success is an imperative." Well, all right, then!

As for Woodland Hills, CA-based WebRadio, its affiliates are streamed in its proprietary Emblaze format, which, unlike RealAudio or Windows Media format, does not require a separate plug-in application.

Even if Electronica only sounds like a .1 share radio station to you -- even if you think all three of the formats together would add up to a .1 share -- keep in mind that a radio station with a .1 share nationally could theoretically have more listeners than, say, a 20.0 share radio station in Milwaukee. And that could be pretty valuable.




Los Angeles-based trade publication Radio & Records is holding its fifth annual R&R Talk Radio Seminar later this month in Washington, DC, and News/Talk editor Al Peterson tells RAIN that two of the panels will deal with the convergence of traditional radio with the Internet.

Speakers from the new media world appearing on those panels will include CNET Radio's Brian Cooley, XM Radio's Lee Abrams, and Magnitude Network's Rich Rieman. (For their bios, see RAIN's "Who's Who" here.)

"The High-Tech Talk Show of Tomorrow" will look at new equipment and gadgets, new technologies, and new competition from the Internet and digital satellite radio. RCS's Tom Zarecki will moderate a panel that include Abrams, Rieman (a former Chicago radio news director), and KGO-KSFO Operations Manager Jack Swanson.

"The Talk Innovator's Summit" is R&R's "annual look at some of the movers and shakers in the talk radio business who are breaking all the rules," Peterson said. Consultant Walter Sabo will moderate a panel that includes CNET's Cooley, Joaquin Blaya, Andy Economos, Beau Phillips, Paul Jacobs, and VP of Internet news service APBNews.com John Wasley.

The seminar will run from February 24th through 26th. Click here for more information on the R&R website.



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Santa Monica, CA-based Internet music label Atomic Pop has cut a deal with Microsoft, the firms announced this week, under which Atomic Pop will encode its catalog of thousands of songs in Microsoft's Windows Media format in exchange for Microsoft promoting Atomic Pop on the WindowsMedia.com website.

"They have a very effective platform for site users to enjoy both audio and video content," Atomic Pop Chief Executive Al Teller said. "Their platform is gaining consumer acceptance in a rapid fashion, and it is a high-quality platform as well," Teller said, adding that it also offered powerful copyright protection.



From San Francisco, CA-based CNET News: "Microsoft today announced an addition to its Windows Media Player that enables pay-per-view and pay-per-download digital content. The company released a preview version of the Digital Broadcast Manager, software designed to allow secure downloads of audio and video content on a pay-per-use basis...

"The move is the latest by Microsoft to make its Windows Media Player the technology of choice for all digital multimedia sites. Thus far, the company has lagged behind competitors such as RealNetworks, whose RealPlayer dominates the market..." Read the full story in CNET News here.

There is real potential here! Imagine if "micropayments" became standard for small Internet transactions and you could conveniently charge listeners a small amount -- perhaps $.50 -- if they wanted to listen to an archived copy of last Sunday morning's oldies show. The possibilites are mind-boggling!

(Got even better ideas than mine? Contribute them here.)



More RAIN from Los Angeles tomorrow

and from San Francisco on Friday. See you then!

Part Two:

Radio stations listed above include three of the top radio station Webcasts (in terms of different statistics) in the recent Arbitron InfoStream report -- top-cuming KPIG/Monterey, top Time-Spent-Tuning station Smooth Jazz WJZW/Washington, DC, and the apparent top AQH Webcast, ABC's Tom Joyner Morning Show.

Links are also provided above to two stations that lost their broadcast status due to format changes but have since been revived as Internet-only stations -- Groove Radio and KNAC.

BN Radio, Lycos Radio,
and Salon Radio are multi-format operations programmed by third parties. CNET Radio is the station currently being carried by AMFM's KNEW-AM/San Francisco and scheduled for a national rollout later this year.

More to follow. (Suggest possible additions here.)



SpikeRadio hires L.A. music industry execs
From BusinessWire: "SpikeRadio, the world's pioneering 24-hour live Internet radio station,
has appointed two well-known Los Angeles-based music industry executives to help accelerate promotion of its global music programming: Chris Monaco as head of marketing and Dave Sanford as head of music programming. As president of Los Angeles-based PGW Promotions Group and later as national promotions/media manager for Premier Marketing, Monaco developed targeted marketing and cross-media planning strategies for the likes of Universal Studios, DreamWorks, MGM, Paramount and David E. Kelley Productions. As president of Los Angeles-based marketing firm Spectre, Sanford worked with The Chemical Brothers, Fatboy Slim and Portishead among others, helping to re-introduce electronic music to the USA."


Part One:
Click on the logos above to visit various Webcasters. For some screenshots of various audio players, click here. For a sample full-page view (about WWW.com), click here.


Department of Viral Marketing:

If you have friends or colleagues that you believe might enjoy reading this newsletter, please click here and we'll help you them about us. Thanks!


Lots of Internet sessions planned for RAB 2000 later this month
Follow-up story on the Hiwire audio tuner/player

Also, more on this story.


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