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BY KURT HANSON
One of the most well-liked executives in the radio
industry, former AMFM Vice Chairman and CEO Jimmy deCastro
has been keeping a low profile since his abrupt retirement
last February, revealing only that he wanted to do something involving
the Internet.
RAIN caught up with him twice this week -- Tuesday in his
Chicago suite of offices and yesterday in Scottsdale, AZ -- and
managed to get him to spill some facts about his future plans.
(I had the advantage of our having a long history together. In
my previous life as a market researcher, my company did the music
research for his very first major-market GM position, -- back
in the early '80s at WLUP/Chicago, which became the flagship
station of what eventually became Evergreen Media, Chancellor
Media, and finally AMFM -- - and also did the "Format Search"
studies behind most of his successful big-market format changes,
including KKBT/Los Angeles.)
And here's what I learned: He's taken over the former AMFM
executive suite in the John Hancock building in Chicago for his
new company, which he's named Nothing But Net. He's already
hired five people for the venture and is in the process of recruiting
others executives now, envisioning an eventual staff of about
12 for what will be a holding company for various 'Net-related
ventures.
"We'll be focusing on the convergence of technology and audio/visual
content," he told me, "as well as investing in late-stage
Internet companies." He's already invested in three such
companies, with "more to come," he said, and has formed
a number of LLCs (Limited Liability Companies) for Nothing But
Net's own start-ups.
One of Nothing But Net's three investments so far is in a New
York-based startup called Urban Box
Office, which is developing youth-targeted entertainment and
community sites for a variety of ethnic subgroups. (Click screenshot
at right to visit the site.) His second investment is in a California-based
firm that's currently in "stealth" mode but which may
be announced next month.
On the state of radio today, he noted, "16 to 18 units
per hour is ridiculous; it's going to kill us. We've got
to embrace the net...and operators like AMFM and CBS, they don't
get it. It's all about the ABC's -- audience, branding, and content.
We've got the audience, so we've got to get the branding and content
in place."
Finally, on a personal note, I should observe that when I saw
deCastro briefly during his final months with AMFM -- as the merger
with Clear Channel was approaching -- he looked stressed, unhappy,
out-of-shape, and tired.
Now, with his new Internet venture coming together, he
seemed energized, tanned, and gregarious again.
In other words, his friends in the industry will be happy to know,
the old Jimmy is back!

If you're hiring for a position that's radio- and Internet-related
this week, we'll post it -- free! Simply e-mail the
job description here.
If
you're looking for new opportunities that involve
the Internet, you can take a look at the first three
available positions here.
|

This story is coming this weekend in RAIN.
New
and improved!
| xxx |
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Try it
out! Explore
the wide world of Internet audio by clicking the screenshot above.
 |
| May
15-18 |
Radio
Ink Internet Conference, Boston |
| May
22-26 |
Real
[Networks] Conference 2000, San Jose |
| June
12-14 |
Streaming
Media East 2000, New York City |
| June
14-17 |
R&R
Convention 2000, Los Angeles |
| June
14-17 |
PROMAX
& BDA, New Orleans |
| July
13-16 |
Upper
Midwest Conclave, Minneapolis |
| August
3-5 |
Morning
Show Bootcamp, New Orelans |
| September
20-23 |
NAB
Radio Show, San Francisco |
| October
5-7 |
Billboard/Airplay
Monitor Seminar, New York |
| November
5-7 |
NAB
European Radio Conference, Berlin
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can easily click through previous issues of RAIN
by using the blue arrows next to the issue date at the top
of the page. (This navigation element has been added retroactively
to all of March's issues.)
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Kurt.
don't forget that you used a one-pixel GIF after the "Research"
line for spacing purposes! |
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