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From Wired News: "'The RIAA is
a cartel.' That's the warning Broadcast.com founder
Mark
Cuban has for webcasters who want to get into the music-streaming
business."
(Pictured at right: RAIN photo of Cuban
being interviewed on stage by Jason Calacanis
at the Digital Coast
2000 conference in Los Angeles two weeks ago.)
"Through a series of email interviews, Cuban laid out
the strategy that the recording industry has used in its attempt
to negotiate licensing deals with various webcasters -- deals
that he claims will put any for-profit
webcasters out of business...
"Those who are negotiating are getting two deals,
Cuban said: Either pay the RIAA a percentage of
revenues or get charged one-third of a penny to one-half of a
penny per song.
"That's bad news for companies hoping to turn a profit.
'You can't do both, because companies couldn't compete fairly
if they did,' Cuban wrote. 'Companies which were more labors of
love and didn't try for revenues would have a huge advantage.
No revenues, no expense to the RIAA.
"'On the other hand, a per-song cost of one-half penny
per song is outrageous if you translate it to a CPM
cost. Eighteen songs per hour, one-half (penny) per song equals
9 cents per hour, or a $90 CPM cost to
the RIAA. Awful tough to make money that way and the
RIAA knows it. How does a for-profit company with revenues compete
with one without?'...
"Smaller webcasters like On-the-I.com...agreed
to fork over nearly 30 percent of the
company's revenue to the RIAA..."
Read the full article in Wired News here.
...
 |
xxxxxxxxxxxxx
The article above doesn't make it quite clear: Cuban
is saying the RIAA is asking for a third- to a half-penny
per song per listener that hears it.
Thus, a half-penny per song times 18 songs per hour
would be 9 cents per listener-hour. So if you have
a thousand listeners to your webcast during the 10AM hour,
you'd have to pay the RIAA $90
for that hour of webcasting. (That's where Cuban comes up
with his $90 CPM figure. Yow!)
xxxxx |
|
Have
an opinion -- or some background -- on this story? Share
it! Simply click the headline at left to bring up a convenient
pop-up form. |

From Billboard: "Legislation introduced Monday by
Rep. Rick Boucher, D-Va.,
is already
being called the 'MP3.com
bill.' The Music Owner's Listening Act
of 2000 seeks to amend the Copyright Act to make the
transmission of 'personal interactive performances' legal.
"The act would allow consumers to access music they
streamed from the web at any time -- as long as they can prove
ownership of the recording, and are not using the music
for commercial purposes..."
"The measure has Republican co-sponsorship, but, insiders
say the chance of passage in this Congress with only two weeks
remaining in the session are slim. The bill can be re-introduced
in January..."
The RIAA, the MPAA,
the NMPA, the Songwriters
Guild of America, ASCAP
and BMI have already
protested the bill in a joint letter to Congress.
|
Simply click the headline at left
to bring up a convenient
pop-up form! |
BY
PAUL MALONEY
Vancouver,
BC Alternative Rock station CKVX's ("104.9 Xfm")
website (here) is a
very handsome and reasonably functional
extension of the outlet's "brand" on the Internet, and
serves as a good reflection of the positioning and the style of
the station.
It's certainly obvious that Xfm went to the expense of having
the site professionally designed. Face it, in a world where "image
is everything," a professional design job lends so much more
"cred" to a station than paying your part-time promotion
intern a couple bucks to exercise his limited HTML skills. While
for larger-market stations this mistake isn't usually made, stations
will a smaller expense account must realize that when you're talking
about your image, you have to "do the right thing."
Xfm's color scheme is unified, there's some impressive Flash
work done (there's an equally attractive non-Flash version of the
site available), and the interface makes navigation simple.
The site isn't too deep on content -- but that's not necessarily
a "minus." The important elements are all here, presented
simply but effectively: The site's "Music" section has
a "Request X" e-mail form for visitors to suggest songs.
(Visitor interaction at the site is always a good thing.) The station
posts its weekly list of top-rotating "current" songs
as the "Top 22." And visitors can listen to 30-second
MP3 clips of the week's "adds."
(Just wondering: Why not offer MP3 clips for all
the songs on the chart? The station already created the MP3 when
the selection was first
added...and it takes most listeners much longer than one week to
become familiar with current music, assuming that Xfm's purpose
of posting song fragments is to increase familiarity.)
The "Music News" page is simply 2 or 3 items from
the morning show feature "Music News You Give A Damn About."
The "What's Up" section of the site gives visitors
pertinent contest info (very smartly presented, well-written and
clear), a concert listing page, and the "catch-all" various
events page, presumably for non-contest, non-concert activities
-- like community events.
The concert listing is a little confusing in that
there are different sections for Xfm Presents, Hot Concerts, and
Down the Road. (We're sure there are different schools of thought
here, but we'd suggest not trying to "position" certain
concerts as the station's
own event if you risk confusing your visitors. Why not just a solid
list of all the concerts -- and make them all,
in a sense, "station events"?)
Very commendable that the "On the Mic" section
is not an over-extensive morass of DJ minutae -- but on the other
hand it could be profitable to give fans of the station who might
be interested in station personalities, especially the morning show,
some reason to hang on the site. Even if it was just a dedicated
morning show page with some cool "exclusives," like audio
bits to download, a schedule of the show's guests, or morning show-specific
promo information.
All in all, a very sleek and unified design -- and
certainly not an overload of info. If Xfm continues to beef up the
amount of content, while keeping the site as attractive and organized
as it is, it will have a great Internet presence.
Positioning
his services as a way to protect traditional radio from the
encroachment of satellite and Internet
radio, broadcast veteran John Sebastian
has launched Sebastian
Radio, a Phoenix-based radio consulting firm.
According to his website, "It is of paramount importance
to make your radio station less vulnerable
to all the new technological competition vying for the hearts, minds,
ears,
loyalty and dollars of the radio listeners of America... Sebastian
Radio is your answer to warding off these new perils...."
Sebastian's career history includes such stations as KDWB/Minneapolis,
WCOZ/Boston, KTWV/Los Angeles, and KSLX/Phoenix.
He also ran a successful rock consultancy in the 1980s.
| xxx |
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