From the press release: "Today
StreamAudio
announced a streaming media milestone with over 100
radio stations using their exclusive ad replacement technology.
At this time 109 stations use StreamAudio ad replacement software
to block out over-the-air commercials and seamlessly replace them
with Internet-only ads, synchronized to a full-size banner.
"Current ad replacement advertisers include Proctor
and Gamble, Anheuser-Busch, Avalon Cosmetic Surgery Center and
Pfizer consumer products including Certs, Dentyne Ice, Trident,
Benedryl, Sudafed and EPT."
StreamAudio provides service for stations like Entercomm
Boston properties WEEI-AM (Sports/Talk) and WAAF-FM (Active Rock),
and Cox properties News/Talk WSB-AM/Atlanta and Classic Rock WHPT-FM/Tampa.
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BY RALPH SLEDGE
From Toronto, Canada, comes the purple-themed
site of Rogers Communications hits station
Kiss92.
Boldly using the new .fm
tag, Kiss92.fm is a well-designed companion to its broadcast,
complete with all of the information about Kiss92's music, people,
and "goings-on."
In fact, they've done a great job with presenting all
the important information (for instance, about their contests)
-- and it's all easy to find.
When loading up the Kiss92.fm page, you might notice
that it calls up Flash and Java. These are two
popular
technologies which can be used either properly or improperly,
and Kiss92.fm seems to do a pretty good job of using both
the technologies well. Java seems to be used to run the
"What's playing" list, and Flash runs a little announcement
box on the page. The point being, the page uses these various
technologies yet still manages to look uniform, which is generally
something that pages using only one of those technologies have
trouble doing.
There's very little the station seems to lack: It has
relevant information presented in an attractive manner, but
doesn't overload on the information and try to become a portal
substitute. All in all, a well done site.
From the press release: "Lightningcast
and Diameter,
the research division of DoubleClick Inc., today announced
the results of a study demonstrating the effectiveness of
audio advertising over time for building brands online.
"The study, based on a major cellular carrier's
audio ad delivered to users via Internet radio
over the space of a month, examined three primary objectives
to understand the effectiveness of audio advertising online:
brand and advertising awareness, advertising element recall
and intent to use the service...
"The results showed that online audio advertising
worked for brand building for the cellular carrier advertiser:
Web users exposed to the audio ad were 10 percent more likely
to be aware of the advertiser, 59 percent more likely to
recall its slogan, and 14 percent more likely to choose
the cellular carrier when considering a wireless service
provider. Advertising awareness and advertising tagline
showed striking effects with increases of +64% and +60%
respectively...
"The greatest increases were noted for advertising
awareness (+118% after 21 or more exposures to the audio
ad) and ad element recall (+195% after 21 or more exposures)
The likelihood to use the service increased the more one
saw the ad by nearly 25% (frequency of 21+ exposures) and
even after 15-30 days had passed, by over 14%."
Read the press release here.
From RBR.com: "Rep. Chris Cannon (R-UT), who recently
introduced a music licensing streamlining bill
(The
Music Online Competition Act) calling for the labels to offer
the same licensing terms to all online music services, has publicly
compared RIAA President/CEO Hilary Rosen and Saddam Hussein's
credibility on his website (
here).
"Cannon posted a statement supporting the Justice
Department's investigation of upcoming label-invested sites MusicNet
and Pressplay. The statement said Rosen's call for music industry
deregulation 'has about as much credibility as Saddam Hussein
calling for America to be kicked off the UN Human Rights Commission.'"
Read the entire article
here.
Two other good links to understand the MOCA legislation backed
by Cannon are
here
and
here.
