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From MSNBC.com: "The sudden rise of Napster...has all
but eclipsed the struggle of Internet radio 'Webcasters' to gain
traction in an increasingly harsh environment.
"With thousands of streaming Internet audio Webcasts
available at any time, listeners have the ability to satisfy the
narrowest of musical tastes, from techno-rock to Canto-pop...
Yet traditional radio broadcasters, enjoying a fourth straight
year of double-digit revenue growth, dismiss the threat of Internet-only
Webcasting as little more than a fad likely to appeal only to a
small niche market.
"Webcasters also are out-of-favor on Wall Street:
NetRadio Corp., the
only pure-play Webcaster to go public, recently hit a record low
of $1.50 a share in a  Napster-inspired
selloff of online music companies. Audiohighway.com,
which offers both download and streaming playback of free audio
content, similarly is trading at about $2 a share..."
"Nevertheless there is no shortage of Internet entrepreneurs
with ideas for how to make money off Internet radio..."
Read the full piece from MSNBC.com here.
(It's a great overview of the industry; it includes interesting
details on the funding behind such players as The
Dial, WWW.com, Live
365, and Spinner.
Once again, note the complete absence of broadcast radio
companies as players in this field.)
...
More from the same MSNBC article... |
...
"Internet radio does have this going for it: It’s legal.
The 1998 Digital Millennium Copyright Act, passed with the strong
support of the music industry, allows virtually anyone to send
music streaming over the Web as long as they agree to pay royalties
and adhere to the law’s extremely strict regulations.
"Among the rules: Webcasters are not allowed to
announce in advance what songs will be played; must identify
song, album and artist; may not play more than four songs by
a single artist in any three-hour period; and may not play 'looped'
or continuous programming that is less than three hours in length..."
... |
Interep
to rep MusicBooth's
AdAcoustics network
From Radio & Records: "Beginning in about 45 days,
MusicBooth’s targeted
audio advertising will be  sold
to radio stations broadcasting over the Internet... According to
Interep Chairman/CEO
Ralph Guild, 'It truly offers a practical way for radio stations
to capitalize on the national scope of their Internet audience withoutin
sacrificing their ability to target locally, which has long been
the hallmark of radio.'" Read more in R&R here.
Alligator
Records launches radio channel
with RadioWave
From Inside Radio: "RadioWave.com
brings blues and roots music to the Internet. Joint venture  with
Alligator Records.
Largest independent blues and roots rock label. Aims to be the  premiere
blues music portal on the Net. Chicago-based RadioWave.com has created
a customized interactive audio channel... Alligator Records joins
RadioWave's
impressive roster of music industry clients. Including Blue Note
Records, EMI, ARTISTdirect and Susquehanna. RadioWave created a
similar audio channel for Blue Note Records..." Read more
in InsideRadio.com here
BroadcastWeb.com
chooses
MediaAmerica as rep
From Radio Business Report: "International Internet’s
TheBroadcastweb.com
Network has signed  MediaAmerica
as its rep (8/2) for integrated streaming audio and banner advertising.
MediaAmerica will sell the audio ads in conjunction with interactive
banner ads where if the listener is interested in an  audio
ad, a click on the banner ad will send them to the advertiser’s
website. The Broadcastweb Network offers Classic Rock, Jazz, Blues
and Soul, and will also offer CHR, AC and Young Country formats
within the next few weeks." Read more in RBR
here.
Hispanic
Broadcasting teams
with SamsDirect for “Uno.cc”
From Radio Business Report:  Hispanic
Broadcasting Corporation has joined Clear Channel in a list of companies
that use SamsDirect Internet domain name “.cc.” HBC’s agreement
with SamsDirect launches Uno.cc,
which will be used as an on-ramp to market domain name registrations
to the Hispanic community. Read more in RBR here.
Reprinted
from Monday's edition:
 Read
Part Two of an insightful guest essay on how the record
industry should respond to this new era as heralded by Napster,
by RAIN reader Bob Bellin, here.
(Scroll to the top of the page to read Part One, as posted in RAIN
on Friday.)
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