July 31, 2000  


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From CNET News:
"Napster's Internet traffic rose 92 percent last week as a federal judge threatened to shut down the music-sharing Web site for copyright violations. The number of people visiting Napster.com from their home rose to 849,196 Friday, according to Nielsen/NetRatings, an online audience-measuring service, when a federal appeals court postponed the shutdown order. On Tuesday, the day before the shutdown order, Napster had 443,070 visitors.

"Nielsen/NetRatings measures Internet visitors at home. The service is owned by Nielsen Media Research, NetRatings and ACNielsen's eRatings.com"

support.

It is LOUSY research
to release numbers that are more precise than your methodology can reasonably support.

Since NetRatings is working off of a panel of about 50,000 users, they probably can't even estimate Napster's actual visitorship to the nearest 10,000 people. A usage estimate of "about 850,000" people on Friday would be reasonable. Saying "precisely 849,196" people is ludicrous.


More
tomorrow in RAIN.




Read Part Two of an insightful guest essay on how the record industry should respond to this new era as heralded by Napster, by RAIN reader Bob Bellin, here.

(Scroll to the top of the page to read Part One, as posted in RAIN on Friday.)




RAIN's crack team of summer interns
has set up a nice "RAIN Message Boards" area of this website (here) -- but it really needs your help to help it get started on the right foot.

If you can spare a few minutes this morning, it'd be great if you could put two or three posts into different categories of the boards!


If you're new to using
message boards, the instructions below should be helpful:

How to use the RAIN message boards
(1) Once you're in, start by clicking on "Register." You'll select a user name (e.g. "MikeSmith") and provide an e-mail address. (The other lines are totally optional, but they'll allow other RAIN readers to know a little bit about you.)
(2) Then check your e-mail for your password (which will be a five-digit number). (That's it for adminstrative work!)
(3) Back on the message boards, select "Home"
(4) DEFINITION OF TERMS: You'll see that the message board is set up with two "categories" ("Internet radio" and "Music industry"). Within each category we've established some "forums." Within each forum are various "discussions" as established by readers. Within each of those discussions are readers' "posts."
(5) So, first, pick a forum. You can then join an existing discussion -- or start your own by clicking on "New Topic" (<-- IMPORTANT! Not obvious)
(6) Here's how to fill out your post: "Subject" should be a couple of words. "Description" should be a very brief sentence summarizing your opinion. Your "Post" itself can be as long as several paragraphs, if you want.
(7) Go back to step (3) to add more posts. (Thanks!)

And to thank you for helping us get the ball rolling, we'll conduct a random drawing from the first 50 posts to give away a $50 Starbucks gift package. (It's not much, but it's something. And we'll put some cool stuff into it.)

Visit the RAIN message boards here. (Having problems? E-mail us here.) (We know the time setting is wrong; it'll be fixed later today.)




We'll send you RAIN's e-mail news updates on a regular basis, plus bulletins when important news breaks. (In addition, we'll appreciate knowing that you're reading our efforts -- and you'll hopefully appreciate reminders to read RAIN.)

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Note: All fields above are set up as "required."
You should be receiving a confirmation e-mail from us shortly. Thanks!




Thanks to RAIN interns David Don and Qianqian Zheng (top row, center, in photo), you can now search through RAIN's News Archives more quickly and efficiently than ever before!

To get started, simply enter a search term in the box below and click "Search." (Our engine supports wildcards ("*") and "+" and "-" inclusion/exclusion commands.)
Match in search index:

For example, if you want to find all RAIN references in the past eight months for former AMFM exec Bob Visotcky, simply type Visotcky into the box above and hit the "Search" button. In Bob's case, the search engine will find two issues, listed in descending order of relevance (e.g., how often the phrase appears, how high it is on the page, etc.).

Click to one of those pages. Then use your browser's "Edit...Find..." menu choice to locate your desired term within the page.
(Click here for more detailed information on RAIN's search capability.)

We hope you find it valuable.



Have an opinion on this entire Napster situation and its effect on radio? This form is an easy way to send a quick note to any of us here at RAIN. (Or, to use your own e-mail software, click here.)

  Your e-mail address:
  Your name (if not obvious from your e-mail address):
    Kurt, this is deep background -- don't quote me!

        Thanks!


August 3-5 Morning Show Bootcamp, New Orleans
September 20-23 NAB Radio Show, San Francisco
October 5-7 Billboard/Airplay Monitor Seminar, New York
October 9-12 QuickTime Live! Conference, Beverly Hills (NEW)
November 5-7

NAB European Radio Conference, Berlin

Nov. 28-Dec. 1 Radio Ink Internet Conference, Santa Clara, CA

xxx  

Try it out! Explore the wide world of Internet audio by clicking the screenshot above.


Miss an issue?
Visit the RAIN News Archives here.


 

 

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