July 7, 2000  


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RAIN reader John Duncan writes: "I would like to let you know that I have accepted the position of Rock Content Manager for Clear Channel Web Services Group, beginning Monday, July 10th.

"I will remain based in LA, and will be working with John Martin, Rick Torcasso, Christien Ducker, and the rest of the Web Services team to help create compelling web content for all of the Clear Channel Rock stations.

"The opportunity to work within the convergence of radio and the Internet is a dream come true! It allows me to combine my extensive programming and marketing background with my passion for computers and the Net."

Duncan most recently programmed alternative station Y107/Los Angeles. He previously held PD gigs at KLOS/Los Angeles, KY102/Kansas City, WRDU/Raleigh; WLZR (Lazer103)/Milwaukee, and WMAD/Madison.



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In Wednesday's issue of RAIN (here), we quoted PaineWebber analyst Leland Westerfield telling R&R Online that he expects that overall growth in radio will outpace almost every sector of the media landscape in 2001. ("He credits consolidation for making radio a stronger advertising platform: 'Consolidation has improved the health of the radio industry and has made it more competitive.'")

"Consolidation HASN'T impacted radio as an advertising platform..."

Oh, what some analysts will say to bring in corporate finance business! Consolidation hasn't impacted radio as an advertising platform one way or the other. Radio has benefited from the robust economic climate and its ability to accommodate the quick turnaround that is important to many start up businesses. Let's face it, when you have the longest sustained period of economic growth in history and it's driven largely by the consumer sector, most advertising vehicles will enjoy record setting revenue.

Consolidation has afforded radio the opportunity to maximize the margins on this unprecedented revenue growth, but the impact from that accrues to shareholders much more than advertisers.

As for future growth, "...he sees no reason for it not to continue". That statement implies growth number for 2001 that are comparable to this year. There are important factors that suggest that recent growth percentages will not extend to 2001, most of them economic. Most germane is the Fed's open intention to slow the economy down to preclude inflation. Assuming they are successful (and there's every indication that they will do whatever it takes) then the consumer spending which fueled the expansion should slow as a result. Presumably, that would translate into comparably slower advertising growth.

Additionally, while radio companies are quick to point out how dotcoms represent a small percentage of their revenue base, they are not inclined to discuss how large a percentage of recent growth those dotcoms represent. Ten percent isn't much as a percentage of the total, but it represents 2/3 of 15% growth.

That's a nice number, but down considerably from the "vintage" we've been accustomed to drinking. Climate impacts the quality of a given wine vintage more than any other factor and the economic climate for next year will also be the main ingredient in the radio revenue pie. All indications are that the climate will be nice, but not as nice as in recent years.

Cut dotcom expenditures in half in 2001 and allow for an economy that's growing, but at say 3.5% (lower than we've seen in several years) and 8-9% growth in radio revenue looks reasonable next year.

  Bob Bellin
mp3player.com
bob@mp3player.com


This piece is a follow-up
to yesterday's article on "Big Brother" (here), which some perceive as a possible bellweather event for streaming media.

"In the course of the show, all the criticism vanished..."

For your personal information (since you apparently are into this "Big Brother" thing): I got pretty hooked to the first Dutch version of "Big Brother." As did most people I know. The same happened with many people in Germany, and in Spain episodes of "Big Brother" even attracted a bigger audience than important soccer games (which is the #1 sport in Europe, as you may know).

In each country that got "blessed" with the "Big Brother" virus so far, there was an awful lot of skeptical comments and criticism before the start and at the start of the program. But in the course of the show, all the criticism vanished. Really! Nothing was left of it. People who really don't care simply don't watch and don't bother about it.

It's also very difficult for journalists to write a newspaper article about someone who has been baking an egg! Or has been doing the dishes . But a lot of people will enjoy the show, and they'll become hooked to it!! What "Big Brother" is showing you is simply day to day life. But as a viewer in a very intimate way you'll be able to follow the life of a bunch of people, and get rid of those you don't like. And those people who manage to stay in the house long enough, will become very famous in the US !! No doubt about that!

For most people the following rule applies: Watch it once and you won't be impressed. But watched the show 3 or 4 times in a row and you'll recognize a pattern and those people on the screen, who are behaving just like they are, will become part of your family.

  Cheers,
Herbert Visser


Here's an easy way to send a quick note to any of us here at RAIN. (Or to use your own e-mail software, click here.)

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    Kurt, this is deep background -- don't quote me!

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"There's a world out there
that we know nothing about, that we can only imagine. And that is the world of books."


Buy this f
ine item from Amazon here. (RAIN doesn't have an affiliate deal with Amazon or anything. It's just a great book.)



"RAIN: Radio And Interent Newsletter" -- the leading web-based publication devoted specifically to the subject of Internet radio -- is establishing a summer internship program and is now accepting applications.

If you or someone you know is looking for an interesting new opportunity in the exciting dotcom world, this may be just what you're looking for!

To learn more
about RAIN's Summer 2000 internship program, click here.
(Note: This link is working today! An intern helped me fix it.)


July 13-16 Upper Midwest Conclave, Minneapolis
August 3-5 Morning Show Bootcamp, New Orleans
September 20-23 NAB Radio Show, San Francisco
October 5-7 Billboard/Airplay Monitor Seminar, New York
October 9-12 QuickTime Live! Conference, Beverly Hills (NEW)
November 5-7

NAB European Radio Conference, Berlin

Nov. 28-Dec. 1 Radio Ink Internet Conference, Santa Clara, CA


xxx  

Try it out! Explore the wide world of Internet audio by clicking the screenshot above.


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